The inspiration — and insight — for World of Beer was simple: you are what you eat … AND what you drink. Thus, we created the “Be Worldly” campaign. Beers produced around the world are inspired by local history, culture and flavor palettes. The way we see it, when you experience something different from a new place, you take on some of the local traditions and qualities, making it all the more fun to hang out with friends and try new things. While the copy educates about some of the unique brews you can find at World of Beer, the imagery celebrates cultures from around the world in an unexpected way. Cheers. PS. We concepted responsibly.