Healthcare

In healthcare, trust is everything. That’s why we focus on work that feels clear, honest, and human. Because the people on the other side of the message are dealing with real stakes. We’ve created campaigns for AARP Healthcare, partnered on work for Mayo Clinic, and supported organizations like Whitman-Walker Health where empathy is not a nice-to-have, it’s an absolute necessity.

The Mayo Clinic approached us for help with an internal campaign aimed at getting employees excited about powerful, free learning opportunities available to them. Our approach was to focus not only on getting people signed up, but to first recognize their efforts and the crucial part they play in the Mayo Clinic’s success year over year. In return, employees felt they were being rewarded with opportunity, and not like additional work was being expected.

The work we did for AARP Member Advantages was an effort to make sure all members understood their benefits went well beyond shopping and entertainment. The takeaway from the “Surround Yourself” campaign was exactly what we were looking for: that AARP Healthcare Benefits surround you with valuable information, support and savings designed specifically for you and your current stage of life.

Whitman-Walker Health came to us with a tough issue. They wanted to promote their aesthetic services, however, their position has long been “We see you.” Meaning they see and appreciate you for who you are. Yet, they also knew many patients had skin conditions or appearance concerns that were affecting self-confidence. We created a colorful and engaging campaign that integrated wellness with cosmetic treatments in a way that was respectful and encouraging.

The Creative Cartel also has extensive pharmaceutical experience. Unfortunately, our agreements do not allow us to share that work publicly. What we can share is the approach: smart strategy, tight craft, and stories that hold up to review without losing their heartbeat. Because even with AI and robotics improving care every day, people still want to know a caring human being is in it with them. With pharma, you don’t need an ad. You need a truthful promise.