The Baldacci Institute

The idea behind The Baldacci Institute is as simple as it is important: democracy works best when people are willing to listen as much as they speak. This nonpartisan initiative brings students, educators and community members together to share ideas honestly and work through disagreements civilly. Our role was to create a brand that makes that invitation immediately clear without ever leaning left or right. From the two people sitting across from one another in the logo to the rallying cry, Keep Democracy Talking, every element encourages people to enter the conversation in the right frame of mind. We’re proud to work with the David and Michelle Baldcacci to help give this important idea a voice. The Institute is brand new and still taking shape. Stay tuned. There’s a lot more to come.