Audi’s marketing team does not accept expected ideas or average creative executions. They insist that everything look, sound and even feel premium. Even if they need a brochure, that brochure had better move people. So, we took some of their communications to the next level and helped move drivers out of Mercedes, Lexus and BMW. One of those communications called for the purchase of around 12,000 ostrich feathers. Not something you do every day.