When participation in AARP Member Advantages dropped, we conducted interviews with members and learned that many just didn't know all the places their membership could save them money. So, we created the "Surround Yourself" campaign, which showed everywhere AARP Member Advantages works. After a successful photoshoot in LA, we moved broadcast production to Budapest, Hungary, where we saved close to $400,000 on production costs.

We also produced a "Win The Holidays" cross-promotion with Jeff Gordon, NASCAR, Avis and Chase Credit Cards. In addition to a :30 commercial, digital campaign and direct mail, we also designed the paint scheme for Jeff's racecar, which he steered to victory in his last race before retiring.